Google Ads Proposal Template
Close new clients with a coherent and enticing Google Ads proposal – develop a targeted, data-driven, and persuasive proposal in minutes.

About this template
Impress potential clients and showcase your performance marketing expertise with our interactive Google Ads Proposal Template. Designed for clarity and impact, this template enables your team to present targeted, data-driven, and persuasive proposals tailored to your client's needs.
Our template highlights the benefits of your Google Ads services, including improved visibility, increased traffic, and better ROI, ultimately winning over clients and driving campaign success.
What's included?
- Executive summary
- Situation analysis
- Preliminary analysis
- Campaign setup
- Campaign management
- Campaign evaluation
- Project scope
- Testimonials
- Certified partner
- Pricing
- Who we are
- Call to action
A tool packed with features
Design interactive proposals
Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.

Smart automations
Streamline your sales process with Qwilr’s automation tools. Generate personalized proposals, quotes, and pitch decks in minutes by connecting to your CRM. Use templates and dynamic fields to automate content creation and keep your CRM updated. With integrations like HubSpot and Salesforce, Qwilr eliminates manual tasks so your team can focus on closing deals.

Built-in e-sign functionality
Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.

Real-time proposal analytics
Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.

Embed dynamic quotes & interactive pricing
Create accurate, engaging quotes that speed up sales. Populate quotes directly from your CRM, showcase pricing as traditional quotes or interactive plans, and upsell buyers with add-ons. Customize quotes with recurring costs, discounts, and multi-currency options. Qwilr ensures every quote is professional and designed to close deals.

Get Paid Instantly with QwilrPay
Simplify payments with QwilrPay. Let buyers pay instantly after reviewing and signing proposals using credit cards, direct debit, or bank transfers (coming soon). Offer part or full payments and track status in real time, removing delays and making it easy to get paid quickly.

Templates for every use case
Explore templates for sales, marketing, customer success, sales enablement and more.
Explore proposal templatesFrequently asked questions
The easiest way to create a Google Ads proposal is by grabbing a sales proposal template focused on Google Ads services. For instance, the Qwilr Google Ads proposal enables you to easily and securely streamline information-sharing in an engaging, interactive, and fully-integrated way.
A good Google Ads strategy starts with understanding the business you're promoting, its target audience, its current Google Ads strategy, and its competitors. Once you have this information, you can start drawing a strategy with elements like an account structure, keyword research, ad copywriting and testing, bid optimization, landing page creation, and more.
The Google Ads proposal process involves pitching your services to potential clients, then providing them with all the necessary information to make an informed decision. This includes a competitive analysis, website audit, a PPC assessment, as well as the steps involved in driving the strategy you're proposing, the expected timeline, deliverables, results, and more.
The best way to create a Google Ads proposal is by grabbing a template specialized in this, and personalizing it with your branding, strategy, goals, and processes. Furthermore, a good Google Ads proposal is interactive, collaborative, and integrates with esignatures, real-time payment options, and analytics apps that make the entire sales process more efficient -- for you and your prospects alike.
The benefits of Google Ads include a widespread network (for Display Ads), increased targeting accuracy, better ROI than traditional marketing, instant results, and a relatively low cost of entry. Furthermore, Google Ads works with other strategies, such as organic and content marketing, that can further maximize its potential.
Google Ads (formerly known as Google AdWords) offers different types of ads, such as search, display, shopping, and even video. The mechanism behind every kind of ad is different. For instance, when you run Google Display Ads, you can reach customers in your target audience while browsing websites and content. On the other hand, search ads appear when people type a certain query in Google.