Send event proposals that win
Pitch, sign and take the deposit in one branded link. Made for event agencies, planners, production companies and caterers pitching every week.
4.6 out of 5 from 933 G2 reviews
Top-rated by customers on G2
Built for the way event teams pitch
From first brief to signed deposit, the page works with the team.
Beat ever other vendor to the inbox
Modern tools win on speed, and Qwilr was built for it.
Open a template, drop in the event detail, hit send, and the proposal lands while the brief is still warm.
Never send a stale version
It's natural. Head counts move, menus shift, dates push out.
Open the page, edit in place, and the client re-signs without a new file in the thread.
See every open, close where it started
Qwilr tracks every view and tells you the moment the client opens the opens the proposal, so your team can follow up while the deal is still warm.
Your proposal, agreement and invoice live in one place so the deal closes where it started.
Less time per proposal, more events booked
Qwilr customers report saving around an hour per deal across pitching, signing and chasing payment.
Over a year of events, that compounds into more bookings out of the same week of work.
Your events deserve a better first impression
Most pitches start in a file built for a different client. Prices reformatted, branding drifted, a subpar reflection of the event behind it.
Qwilr templates open with your brand, event visuals and packages set. Anyone adds the deal specifics, and the buyer opens a page that matches what you deliver.
Get paid the moment they say yes
Skip the clunky invoice round and payment chase. With QwilrPay, the deposit clears at signature, the deal locks in so you can get started on the work sooner.
Scaling visual proposals across a global sales team
Clarion Events runs a global portfolio across exhibitions, sponsorships and events. With Qwilr, their teams replaced long static decks with branded proposal pages that are easier to build, easier to tailor and easier for buyers to engage with, delivering consistent quality across every portfolio and better insight into buyer engagement.
“Our industry is highly visual, and Qwilr proposals look far more impressive than the static documents we were previously using.”
Hannah Scott, Commercial Operations Technology Manager
Read the Clarion Events story
Already in your CRM, with payments when you want them
Plug Qwilr into HubSpot, Pipedrive or Zoho on Business, or Salesforce on Enterprise. The CRM connection pulls deal data into your proposals and pushes the signed agreement back.
Add QwilrPay (powered by Stripe) when you want to take deposits inside the proposal.
View integrations
Get started with a template
Free reusable templates available for your event type
Explore event proposal templates
Questions event teams ask
Event proposal software helps event sales teams create, send and close proposals. The category covers venues, conferences, sponsorship, catering, event production and wider event services, including entertainment, experiential and adjacent businesses.
Traditionally that ended up in a static format that struggled to reflect the quality of the events being sold.
Qwilr is built for the way event teams sell today, giving buyers an experience worthy of the event they are buying into.
Reusable templates for every event type, a single branded page that carries the proposal, the client agreement and payment collection in one place, and engagement tracking on every open.
A complete event proposal carries the event scope and key dates, the package or service breakdown, inclusions and exclusions, pricing and payment terms, the client agreement, and a clear next step for the buyer. Payment terms vary by event type, whether that is a deposit upfront, staged payments or pro rata billing, and should be clear before the client signs.
The detail varies by what you are selling. Production proposals add the run sheet, crew and supplier costs. Sponsorship proposals add audience data and tier comparisons. Conference proposals add programme and speaker information.
If you are selling the space itself rather than running the event, the venue proposal page covers capacity, floor plans, per-head pricing and holding the date.
Payment collection runs inside the signed proposal page through QwilrPay, the in-built payment block powered by Stripe. Your team can set the payment terms that fit each event type, whether that's a deposit upfront, installments or pro rata billing, with the schedule configured on a per-template basis.
The client pays the agreed amount at the moment they sign the client agreement, in the same branded link. The same link can collect a final balance later, on a schedule your team defines for each event type. Any scope changes between the deposit and the final balance are handled with a re-signed addendum and a follow-on payment in the same page, which keeps the deal in one source of truth rather than spread across files or separate payment tools.
Both, and the proposal page, the client agreement flow and the deposit collection work the same way either side.
What changes is the governance around it. A single in-house team usually runs one set of templates. An agency managing several client teams, or a production company with more than one sales lead, tends to want locked blocks and tighter template control so every proposal that leaves the business says the same thing.
Venue sales teams selling their own space are a different job again, and the venue proposal page covers that one.