Product Proposal Template
Highlight your product's potential with the persuasive Product Proposal Template – effectively present unique features, benefits, and pricing.
About this template
Win more business with our Product Proposal Template. Designed to showcase your product's features, benefits, and pricing, this visually engaging template helps you effectively communicate your product's value and secure more sales.
Capture the attention of potential clients or investors by highlighting your product's unique selling points and the value it delivers. Our Product Proposal Template is tailored to present the best of your product, driving increased interest and purchases from your target audience.
What's included?
- The challenge
- 12-month goals
- Success metrics
- Current product analysis
- Product development strategy
- Roadmap
- The solution
- Our team
- Pricing
- Contact
Included in our template
12-month goals
Every great product plan includes clear objectives. This section of the template helps you articulate your 12-month goals, whether that’s market expansion, new feature adoption, customer retention, or increased revenue. By framing these goals in a professional, structured way, you highlight your long-term vision and show clients or stakeholders exactly where your product is headed.
Success metrics
Goals gain credibility when paired with measurable outcomes. Here, you can define how success will be tracked—such as user growth, engagement rates, churn reduction, or ROI from product launches. With success metrics clearly laid out, stakeholders gain confidence that your product strategy is not just aspirational but backed by data-driven accountability.
Product development strategy
Your strategy is the blueprint for turning vision into reality. The template gives you space to outline development stages, timelines, resource allocation, and technology choices in a way that’s easy for decision-makers to follow. By clearly presenting your approach, you demonstrate foresight, establish credibility, and reassure stakeholders that your team has the expertise to execute effectively.
Dynamic pricing
Budget alignment is critical in every product proposal. Qwilr’s template includes interactive pricing tables that let prospects or stakeholders explore options, adjust scopes, and see how different variables impact the investment. This transparency not only builds trust but also accelerates buy-in, since decision-makers can tailor the proposal to fit both vision and budget.
Plain-text agreement and accept block
When approval is within reach, the last step should be seamless. With the agreement and accept block, your proposal becomes a contract-ready document. Stakeholders can review terms, sign digitally, and give the green light instantly—removing friction and speeding up project kick-off.
Why Qwilr?
Design interactive proposals
Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.
Built-in e-sign functionality
Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.
Real-time proposal analytics
Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.
Templates for every use case
Explore templates for sales, marketing, customer success, sales enablement and more.
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Frequently asked questions
When writing a product proposal, it's essential to include the following elements:
- A clear and concise description of the product or service
- The benefits of the product or service
- The pricing strategy and competitive analysis
- The marketing plan and target audience
- The timeline for product development and launch
A product proposal typically includes the following sections:
- An executive summary of the proposal
- A detailed section outlining the product or service
- A market analysis section that includes target market, competitive analysis, and pricing strategy.
- A marketing plan that details how the product will reach its target market.
- A timeline for product development and launch
- A budget section detailing all expenses associated with product development and launch.
- A conclusion that summarizes the proposal and emphasizes the benefits of the product or service.
An effective product proposal is one that is clear, concise, and customized for its intended audience. It's also essential to have a persuasive tone and provide a compelling reason why the product or service is worth investing in. Additionally, including visual aids such as images, videos, and infographics can make the proposal more engaging and memorable.
Defining the market in a product proposal is crucial. In this section, you should include information on the target market, buyer personas, customer needs, and competitive analysis. It's also important to identify any industry trends or market gaps that the product or service can fill.