Software Development Proposal Template
Win development projects with a thorough and persuasive software pitch – prepare a comprehensive, detailed, and tailored proposal quickly.

About this template
Win projects and impress potential clients with our interactive Software Development Proposal Template. Designed for clarity and impact, this template allows your team to showcase technical expertise, project management skills, and innovative solutions.
Present a comprehensive, visually appealing, and persuasive pitch that highlights the benefits of your software development services.
What's included?
- Background
- Product overview
- Solution
- Growth overview
- Revenue model
- Financing
- Our team
A tool packed with features
Design interactive proposals
Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.

Smart automations
Streamline your sales process with Qwilr’s automation tools. Generate personalized proposals, quotes, and pitch decks in minutes by connecting to your CRM. Use templates and dynamic fields to automate content creation and keep your CRM updated. With integrations like HubSpot and Salesforce, Qwilr eliminates manual tasks so your team can focus on closing deals.

Built-in e-sign functionality
Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.

Real-time proposal analytics
Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.

Embed dynamic quotes & interactive pricing
Create accurate, engaging quotes that speed up sales. Populate quotes directly from your CRM, showcase pricing as traditional quotes or interactive plans, and upsell buyers with add-ons. Customize quotes with recurring costs, discounts, and multi-currency options. Qwilr ensures every quote is professional and designed to close deals.

Get Paid Instantly with QwilrPay
Simplify payments with QwilrPay. Let buyers pay instantly after reviewing and signing proposals using credit cards, direct debit, or bank transfers (coming soon). Offer part or full payments and track status in real time, removing delays and making it easy to get paid quickly.

Templates for every use case
Explore templates for sales, marketing, customer success, sales enablement and more.
Explore proposal templatesFrequently asked questions
Writing a software development proposal can be a difficult and time-consuming task. However, it is important to take the time to ensure that all details are included to eliminate any misunderstandings down the line. Here are some tips to help you as you write your proposal:
- Ensure you have a clear understanding of the scope of the project
- Include a scope of work section detailing what is included in the project
- Establish project timelines and milestones
- Provide a detailed breakdown of costs - including any additional fees that might apply
- Outline a clear project management plan
An effective software development proposal includes the following key parts:
- Information about the developer or development team
- Project overview and scope of work
- Project timeline and milestones
- Project costs and pricing breakdown
- Payment terms and conditions
- Project management plan, including communication plans.
A good software development proposal is clear and concise, easy to understand, and includes all necessary details. It should have a professional look and feel and be tailored to the client's specific needs. Additionally, it should be delivered to the client in a timely manner and respond to all questions and queries the client may have.