Competitor Battlecards Template
Create engaging competitor battlecards for your sales team – support your reps in handling objections and close more deals.
About this template
Equip your sales team with our comprehensive Competitor Battlecards Template, designed to deliver insightful competitor analysis. This interactive template keeps your team updated on rival products and services, allowing them to address prospect objections and highlight your distinctive benefits.
With our easy-to-use Competitor Battlecards Template, arm your sales reps with vital knowledge that can contribute to winning more deals and gaining a competitive advantage. Enhance your sales results by instilling essential understanding and confidence in your sales force.
What's included?
- About the competitor
- Competitor customer logos
- What their customers say
- Competitive differentiation
A tool packed with features
Design interactive proposals
Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.
Smart automations
Streamline your sales process with Qwilr’s automation tools. Generate personalized proposals, quotes, and pitch decks in minutes by connecting to your CRM. Use templates and dynamic fields to automate content creation and keep your CRM updated. With integrations like HubSpot and Salesforce, Qwilr eliminates manual tasks so your team can focus on closing deals.
Built-in e-sign functionality
Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.
Real-time proposal analytics
Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.
Embed dynamic quotes & interactive pricing
Create accurate, engaging quotes that speed up sales. Populate quotes directly from your CRM, showcase pricing as traditional quotes or interactive plans, and upsell buyers with add-ons. Customize quotes with recurring costs, discounts, and multi-currency options. Qwilr ensures every quote is professional and designed to close deals.
Get Paid Instantly with QwilrPay
Simplify payments with QwilrPay. Let buyers pay instantly after reviewing and signing proposals using credit cards, direct debit, or bank transfers (coming soon). Offer part or full payments and track status in real time, removing delays and making it easy to get paid quickly.
Templates for every use case
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Frequently asked questions
Competitor battlecards are concise and informative tools for comparing your company's offerings with competitors. They help your sales team understand product positioning and areas for improvement.
Conduct thorough research on rivals' products, services, marketing strategies, and company culture. Analyze your company's strengths and weaknesses and compare them to competitors. Social media and customer reviews provide valuable insights into competitors' marketing strategies and customer perceptions.
Use Qwilr's template to create polished battlecards, customizing sections for product features, pricing, and testimonials. Regularly update battlecards to reflect changes in competitors' offerings.
Ongoing monitoring ensures your sales team has up-to-date information to succeed in a competitive market. Keep battlecards concise, informative, and focused on key points of differentiation. With competitor battlecards, your sales team can make informed decisions, position your company effectively, and strive for success.
A good competitor battlecard should be concise, informative, and visually appealing. It should provide a clear overview of the competitor's products, services, market positioning, and strengths and weaknesses. Additionally, it should be easy to read and understand, with clear headings, bullet points, and supporting data. Finally, it should be visually appealing, with a professional-looking layout and design that reflects your company's branding.
A practical competitor battlecard should include the competitor's company name, logo, and basic details, such as their products and services, market share, and target audience. It should also include information on the competitor's strengths and weaknesses, such as their marketing strategies, pricing, and market positioning. Supporting data, such as customer reviews or industry reports, can help to strengthen the battlecard's credibility. Finally, the battlecard should include a clear call to action, such as encouraging sales staff to focus on the competitor's weaknesses or to promote your company's unique selling points.
Using Qwilr's Competitor Battlecard Template to create battlecards is simple.
- Begin by accessing the template and customizing it to meet your needs.
- Add information on your rivals' products and services, market share, and strengths and weaknesses.
- Use the customizable layout to create a professional and visually appealing battlecard that reflects your brand.
- Finally, save the battlecard and pass on the shareable link to prospects.