If you've started exploring Qwilr's document automation features, you might have come across the word "credits."
Here's what they are, how they work, and what you get on each plan.
The Short Version
Every time you create a page through document automation, the creation of that document is charged at your per-doc rate.
Your credit balance covers those charges.
How many documents you can create from a given credit balance depends on your per-doc-rate.
This rate depends on whether you've prepaid for a credit bundle and, if you have, which bundle that was. The larger the credit bundle, the lower your per-doc rate is.
At $2.50 per document, $500 in credit gets you 200 automated documents.
At $1.60 per document, that same spend covers 312.
We’ll go into more detail on this below.
What Actually Uses Credit?
Credit applies whenever a document is created using an automation, rather than someone opening the Qwilr editor and building it manually.
There are a few main ways to do that:
- The Smart Proposal Engine: Qwilr's built-in tool for generating personalized proposals at scale, using conditional content logic and AI to dynamically adapt a template to your buyer. Cloning from pages created via the Smart Proposal Engine also draws from your credit balance. Exclusive to Scale customers.
- API Integration: External systems sending requests to create pages automatically.
- Zapier and Make.com: Workflow automations that trigger document creation when specific events occur.
- MCP (Coming soon): Automated document creation triggered through Qwilr's MCP server.
One more thing worth knowing: credit is deducted the moment a document is created, not when you publish it or set it live.
Manual document creation and editing in Qwilr's editor never uses credit, and neither does viewing a document.
Automated document creation via API, Zapier, Make.com, and MCP is available on all plans.
The Smart Proposal Engine is exclusive to Scale plans. When released, creating pages via the MCP will be limited to Starter, Growth and Scale.
Free Credit by Plan
With each plan, you can get started for free, with a set number of free automated document creations:
For USD accounts:
| Plan | Free Credit | Automated Document Creations |
|---|---|---|
Trial | $100 one-time | 40 automated documents |
Starter | $100 one-time | 40 automated documents |
Growth | $500 per year | 200 automated documents |
Scale | $1,500 per year | 600 automated documents |
For AUD accounts:
| Plan | Free Credit | Automated Document Creations |
|---|---|---|
Trial | $140 one-time | 40 automated documents |
Starter | $140 one-time | 40 automated documents |
Growth | $700 per year | 200 automated documents |
Scale | $2,100 per year | 600 automated documents |
Upgrading plans mid-year forfeits any remaining balance from your previous plan, but grants the full allocation for your new tier.
Prepay and save: lock in a lower rate
If you're creating a meaningful volume of documents, prepaying for a bundle locks in a lower per-doc rate.
Pay-as-you-go: $2.50 ($3.50 AUD) per document on every plan, Starter and up.
Prepaid packages lower your rate further the more you commit upfront:
For USD accounts:
| Package | Rate per Document (USD) | Documents | Available On |
|---|---|---|---|
PAYG | $2.50 | Starter & Up | |
$500 | $2.00 | 250 | Starter & Up |
$1,800 | $1.80 | 1,000 | Growth & up |
$3,200 | $1.60 | 2,000 | Growth & up |
$7,500 | $1.50 | 5,000 | Scale only |
For AUD accounts:
| Package | Rate per Document (AUD) | Documents | Available On |
|---|---|---|---|
PAYG | $3.50 | Starter & Up | |
$700 | $2.80 | 250 | Starter & Up |
$2,500 | $2.50 | 1,000 | Growth & up |
$4,400 | $2.20 | 2,000 | Growth & up |
$10,000 | $2.00 | 5,000 | Scale only |
Prepaid credit expires after 12 months.
Need more volume than the bundles above cover?
Custom pricing is available for high-volume Scale customers. Reach out to your Customer Success Manager to talk through a rate that fits your usage.
Buying More Credit
You can top up your credit at any time, either pay-as-you-go or as a prepaid bundle.
Bundles can be purchased self-serve or arranged through your Customer Success Manager.
Key Points
- Credits operate separately from your subscription fee and is invoiced independently
- Additional credit can be purchased at any time
- The Smart Proposal Engine requires a Scale plan
- Credit is deducted when a document is created, not when it's published
Do you have questions?
Check out these help docs to learn more, or reach out to our team at help@qwilr.com. Technical API documentation is available at docs.qwilr.com.
About the author
Guy Hall|Head of Product Marketing at Qwilr
Guy leads product marketing at Qwilr – tackling things like positioning, messaging, sales enablement and more. Guy has a background in content and communications, and has worked across a variety of industries including tourism, telecoms and tech.