The playbook
Level up your sales strategy, management approach and tactics.
Featured posts
![ai coaching two sales reps](https://cdn.sanity.io/images/vhpgdzfc/production/d3e04587e961e0b86d2afe15e10b25313e1a00cf-1387x775.jpg?w=1200&q=69&fit=max&auto=format)
Sales management•10 mins
AI for Sales Managers: 3 Practical Ways to Use AI to Improve Team Outcomes
Nathan Clark|Oct 31, 2023
![Nathan Clark](https://cdn.sanity.io/images/vhpgdzfc/production/5a78b8058901467fd31a4cea6de6d6d9470e474b-1389x776.jpg?w=1200&q=70&fit=max&auto=format)
Sales enablement•14 mins
AI for Sales Reps: 3 Practical Ways to Increase Selling Time
Nathan Clark|Oct 16, 2023
![Team Culture](https://cdn.sanity.io/images/vhpgdzfc/production/343e098c0a0d7e502358c6b84f911c2777438d92-1792x1024.png?w=1200&q=75&fit=max&auto=format)
Sales enablement•20 mins
Mastering Sales Excellence: Strategies, Culture, and Tools
Brendan Connaughton|Dec 16, 2023
All posts
![a purple background with the words " docusign vs. pandadoc "](https://cdn.sanity.io/images/vhpgdzfc/production/53ede64471c8b7b5011b0fa2b734bbd412369c56-3840x2160.png?w=1200&q=100&fit=max&auto=format)
Sales enablement•16 mins
Docusign vs. PandaDoc: Which is the Best Choice For Your Business?
Marissa Taffer|Jul 17, 2024
![a man is typing on a laptop computer while sitting at a wooden table .](https://cdn.sanity.io/images/vhpgdzfc/production/1ba1b6ccec74c5091882ddbdd9b890fbc2d87ab6-1792x1024.webp?w=1200&q=100&fit=max&auto=format)
Sales enablement•11 mins
SPICED Sales Methodology
Marissa Taffer|Jul 15, 2024
![a man in a suit and tie is running while talking on a phone .](https://cdn.sanity.io/images/vhpgdzfc/production/93a29a4f8e85761a3e0793eb8a79afae6205cd56-1792x1024.webp?w=1200&q=100&fit=max&auto=format)
Sales enablement•9 mins
Founder-Led Sales: Why It's Critical to Your Startup's Growth
Marissa Taffer|Jul 9, 2024
![a man is sitting at a desk using a laptop and a tablet .](https://cdn.sanity.io/images/vhpgdzfc/production/663d30f2fff15186df7a6cc523b55e2ac9fb4456-1792x1024.webp?w=1200&q=100&fit=max&auto=format)
Sales enablement•14 mins
Channel Sales Enablement: Motivating and Monetizing a Key Resource
Marissa Taffer|Jul 4, 2024
![two businessmen are shaking hands over a table with a laptop](https://cdn.sanity.io/images/vhpgdzfc/production/6df54fd2680b21cfc08c9c8ca3e6d9580045efa4-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales enablement•19 mins
Top 6 Best Buyer Enablement Tools to Boost Your Sales Process
Dan Lever|Jun 28, 2024
![a man and a woman are standing in front of a large screen .](https://cdn.sanity.io/images/vhpgdzfc/production/3f25728c66628635783744f8855831adce39eddb-1792x1024.webp?w=1200&q=100&fit=max&auto=format)
Sales enablement•13 mins
The Complete Sales Content Management Guide
Marissa Taffer|Jun 10, 2024
![a man in a suit is playing chess with a robotic arm .](https://cdn.sanity.io/images/vhpgdzfc/production/614bb1e465e0d0fe17d9e2162dcd264695df4b77-2128x1190.jpg?w=1200&q=75&fit=max&auto=format)
Sales techniques•29 mins
32 Sales Tactics You Should Use in 2024
Antonio Gabric|Apr 24, 2024
![a book titled proposal is sitting on a wooden table .](https://cdn.sanity.io/images/vhpgdzfc/production/a7b69bf1af38cd1e9751218bbdb780980289bff7-1792x1024.webp?w=1200&q=100&fit=max&auto=format)
Sales enablement•9 mins
How Do You Structure a Proposal Cover Page
Marissa Taffer|Apr 20, 2024
![a man in a suit and tie is holding a laptop in front of a city skyline](https://cdn.sanity.io/images/vhpgdzfc/production/64e7f63c4a548af4afc3f288d182f6cc20af7787-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales techniques•6 mins
How to Write a High-Impact Commercial Insurance Proposal
Brendan Connaughton|Apr 4, 2024
![two men are sitting at a table talking to each other in front of a computer](https://cdn.sanity.io/images/vhpgdzfc/production/78c5ed8dfd6e72eae9050687c8f9b5d382960af2-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales enablement•8 mins
MEDDIC vs. MEDDPICC: Which One Do You Use?
Marissa Taffer|Mar 29, 2024
![two men are sitting at a wooden table looking at a computer screen](https://cdn.sanity.io/images/vhpgdzfc/production/8ac62dc287791fddf6008d4d968da668ef8c8cf9-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales enablement•7 mins
25 Essential BANT Questions to Qualify Leads Effectively
Marissa Taffer|Mar 28, 2024
![Man with bow and arrow](https://cdn.sanity.io/images/vhpgdzfc/production/1d0c93327014546368ad0c4bf2ff298e28b6bcca-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales techniques•9 mins
Sales ICPs: The Key to Better Targeting
Marissa Taffer|Mar 16, 2024
![a stack of coins with an arrow pointing up on a table](https://cdn.sanity.io/images/vhpgdzfc/production/6044345fef3c09a301050a40ede2d8e5a6c1831c-2464x1354.jpg?w=1200&q=70&fit=max&auto=format)
Sales techniques•26 mins
135 Essential Sales Statistics You Need to Know in 2024
Brendan Connaughton|Feb 26, 2024
![Someone creating a sales training plan on paper](https://cdn.sanity.io/images/vhpgdzfc/production/6b3b7e7892d5acaceb8bbdc5c973f3494acaa483-1583x899.jpg?w=1200&q=70&fit=max&auto=format)
Sales enablement•10 mins
15 Critical Sales Training Statistics for Success in 2024
Brendan Connaughton|Feb 22, 2024
![a computer monitor is sitting on top of a wooden desk](https://cdn.sanity.io/images/vhpgdzfc/production/81c73d51815121b583a0b49312c849a24ea60d7b-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales enablement•15 mins
Sales Enablement KPIs That Drive Your Business Forward
Marissa Taffer|Feb 20, 2024
![Man on ipad with sales icons](https://cdn.sanity.io/images/vhpgdzfc/production/a72cabf0b1f1363f957643e1583fe4aaa9a8db8d-1792x1024.jpg?w=1200&q=75&fit=max&auto=format)
Sales techniques•17 mins
Sales Acceleration: Supercharge Your Sales Efforts and Boost Your Business
Marissa Taffer|Feb 14, 2024
![man in front of laptop thinking](https://cdn.sanity.io/images/vhpgdzfc/production/747a1f72cde110f787badb182e4fe61fb49319b3-1792x1024.png?w=1200&q=75&fit=max&auto=format)
Sales techniques•15 mins
Getting Sales and Marketing Alignment in Your Organization
Brendan Connaughton|Feb 5, 2024
![People lifting each other up to achieve revenue outcomes](https://cdn.sanity.io/images/vhpgdzfc/production/b92e6a4165e548ef336917d3c5943d70f3ba3ef9-1412x798.jpg?w=1200&q=75&fit=max&auto=format)
Sales enablement•10 mins
Sales Coaching Statistics: 16 Critical Stats and Trends in 2024
Brendan Connaughton|Jan 31, 2024